Today the brand has grown and sees the creation of a Black Label collection, curated entirely by Eleonora Carisi, fashion blogger for JouJouVilleroy and IT Girls for GRAZIA.it and sold in other stores around the world, plus exclusives collaborations for her storeYou from the illustrator Oisin Orlandi to the photographer / filmmaker Ivan Cazzola with a special limited tees edition.



What's Inside You was founded in 2009 by different collaborations. The collection was launched at You store and sold exclusively on Thisisamaze.com, international portal dedicated to the online shop for women and men.



What's Inside You will not stop at one woman, but wants to embrace a wider audience, women who know what they want and are not afraid to express themselves in their different facets, different women every day, always unique. From romantic tones with pink dresses that go down smooth on the body suitable for any occasion, till the most "stringent", always with a hint of sensuality as the transparent tone on tone ; leggings with leather patches, over size to carry on long tones from black to gray and white introduction of a 'darker atmosphere descends on clothes always with a long tissue research.