The first studded shoes.

Today the brand has grown and sees the creation of a Black Label collection, curated entirely by Eleonora Carisi, fashion blogger for JouJouVilleroy and IT Girls for GRAZIA.it and sold in other stores around the world, plus exclusives collaborations for her storeYou from the illustrator Oisin Orlandi to the photographer / filmmaker Ivan Cazzola with a special limited tees edition.



What's Inside You was founded in 2009 by different collaborations. The collection was launched at You store and sold exclusively on Thisisamaze.com, international portal dedicated to the online shop for women and men.



What's Inside You will not stop at one woman, but wants to embrace a wider audience, women who know what they want and are not afraid to express themselves in their different facets, different women every day, always unique. From romantic tones with pink dresses that go down smooth on the body suitable for any occasion, till the most "stringent", always with a hint of sensuality as the transparent tone on tone ; leggings with leather patches, over size to carry on long tones from black to gray and white introduction of a 'darker atmosphere descends on clothes always with a long tissue research.

GCDS was born in 2010 as a brand innovative where new party concepts, media communication and avant-garde style could live in the same way. At the beginnings the first release included a few t-shirt which promoted the claim and the mood of the party. Then after the amazing advertising on web they start to think about a complementary collection which could reflect the really brand concept. Today GCDS is created by Walter D'Aprile and Vincenzo Paccone and it is a sort of selected unisex wardrobe based on conceptual approach to the whole creative process, where the experiments with forms provide the setting for the visual motive in the design. The result is a collection where avant-garde trend and streetwear attitude can exist together.

VIVETTA is a small Italian fashion label that offers a perfect combination of designs with a girlish rock 'n' roll feel that never compromises quality.

VIVETTA was founded in 2008 by designer Vivi Ponti, the first collection was launched after the Fresh Lounge “Who’s Next” competition in which Vivi came about as the competitions overall winner. Since then it has rapidly emerged as one of the most sought after labels today. VIVETTA is proud that designs are 100% Italian in fabric and production. Vivi is also pleased to say that VIVETTA designs are stocked in more than 20 recognised boutiques worldwide.

With a nod to the past but standing firm in the present VIVETTA 's signature style is characterized by unconventional details of fresh looks with a vintage feel. These details are the result of superb creativity attained by fun and liveliness which in turn brings about a polite mademoiselle look. Combining beautiful designs with the unexpected is what VIVETTA is all about.