GCDS was born in 2010 as a brand innovative where new party concepts, media communication and avant-garde style could live in the same way. At the beginnings the first release included a few t-shirt which promoted the claim and the mood of the party. Then after the amazing advertising on web they start to think about a complementary collection which could reflect the really brand concept. Today GCDS is created by Walter D'Aprile and Vincenzo Paccone and it is a sort of selected unisex wardrobe based on conceptual approach to the whole creative process, where the experiments with forms provide the setting for the visual motive in the design. The result is a collection where avant-garde trend and streetwear attitude can exist together.