The SS 2012 Collection of What's inside you by Eleonora Carisi, a creative fashion multitasker, is the first one showed for the International market. The new release follows the first styling projects, but it seems more mature and aware.
Today the brand has grown and sees the creation of a Black Label collection, curated entirely by Eleonora Carisi, fashion blogger for JouJouVilleroy and IT Girls for GRAZIA.it and sold in other stores around the world, plus exclusives collaborations for her storeYou from Cecilia Cordiale to the illustrator Oisin Orlandi and the photographer / filmmaker Ivan Cazzola with a special limited tees edition.
What's Inside You was founded in 2009 by the collaboration of Eleonora Carisi, owner of You concept store together with a young italian brand Toy for Joy by Cecilia Cordiale. After years of collaborations the two actually go in the same direction until they decide to merge all in the brands What's Inside You. The collection was launched at You store and sold exclusively on Thisisamaze.com, international portal dedicated to the online shop for women and men.
What's Inside You will not stop at one woman, but wants to embrace a wider audience, women who know what they want and are not afraid to express themselves in their different facets, different women every day, always unique. From romantic tones with pink dresses that go down smooth on the body suitable for any occasion, till the most "stringent", always with a hint of sensuality as the transparent tone on tone ; leggings with leather patches, over size to carry on long tones from black to gray and white introduction of a 'darker atmosphere descends on clothes always with a long tissue research.
VIVETTA is a small Italian fashion label that offers a perfect combination of designs with a girlish rock 'n' roll feel that never compromises quality.
VIVETTA was founded in 2008 by designer Vivi Ponti, the first collection was launched after the Fresh Lounge “Who’s Next” competition in which Vivi came about as the competitions overall winner. Since then it has rapidly emerged as one of the most sought after labels today. VIVETTA is proud that designs are 100% Italian in fabric and production. Vivi is also pleased to say that VIVETTA designs are stocked in more than 20 recognised boutiques worldwide.
With a nod to the past but standing firm in the present VIVETTA 's signature style is characterized by unconventional details of fresh looks with a vintage feel. These details are the result of superb creativity attained by fun and liveliness which in turn brings about a polite mademoiselle look. Combining beautiful designs with the unexpected is what VIVETTA is all about.
Finnish designer with Italian origins, belonging to the family of northern European vanguards, considers in a funny way, maintaining a dark side, the new phenomenon of streetwear, cuts and complex volumes sought to astound and tell"
GIURO CHE DOMANI SMETTO – I SWEAR I WILL STOP TOMORROW– is a brand new , innovative “made in Italy” party concept. GCDS is about an irreverent story: a clubbing addicted guy decides to stop with his party – life.
Every monthly party depicts some of the tough aspects connected to this difficult choice. To promote their parties we do have video teasers which describe the mood of the forthcoming event , supported by naplesstreetstyle.com a fashion and cool website with a remarkable number of followers as well as our network. For our first anniversary our new interactive video gave the chance to people to choose their own story and way .
Further more our party concept was transferred to fashion as well : our t-shirts line collection was inspired to our clubbing philosophy but our AW first collection, called - And the water was black, was also presented at the last Italian male fashion fare, followes avantgarde and total black trends. The aim of the collection is creating a little unisex wardrobe based on conceptual approach to the whole process, where we research new forms to wear our body. The first collection key words are: WAR, our state of mind, WATER, the way to follow, the TIME to live.
SUPER, by RETROSUPERFUTURE®, ignited the phenomenon of acetate sunglasses. They are made in multiple color graduations, which has generated a big trend starting in 2007. Super is the 1rst brand to produce a complete range of colorful fashion sunglasses combining these characteristics together with a very high quality manufacturing process. SUPER sunglasses are made to the highest possible standards, hand made in Italy by the best manufacturers and with the best materials. For this reason, SUPER also decided to adopt ZEISS lenses, which guarantee an extremely high level of protection to the eyes in all conditions. Since their introduction, artists, celebrities, sports athletes and trendsetters have been wearing SUPER sunglasses. Kanye West, Daft Punk, Who Made Who, Justice, Pedro Winter (and his “Ed Crew”), Simian Mobile Disco, CSS, St. Vincent, The Kills, Elio Fiorucci, Sienna MIller, Jessica Alba and Valentino Rossi are just a few who have been seen sporting a SUPER.
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